March 3 – The Launch of Formula March

March 3 – The Launch of Formula March

On 24th April 2005 March 3 International (Beijing) Ltd. unveiled their new racing car. Based on the specifications for Formula 3 racing, the car, built in the UK by Van Diemen, will be raced and maintained in China by Chinese drivers and mechanics. It will serve as a launch pad for new Chinese talent looking to break into the world of motor sport.

March 3 needed a launch that would be exciting and eye catching and, of course, attract as much media attention as possible. Key figures from the motor industry in China attended along with several special guests and HRH Prince Michael of Kent delivered a keynote speech congratulating March 3 International on a successful partnership with UK car manufacturers Van Diemen.

We provided the following services:

  • Budget planning and financial management
  • Detailed timeline
  • Design and printing of all event material including, marketing material, invitations and programme
  • Photography
  • Venue liaison
  • Catering liaison
  • Media list
  • Media handling
  • Translation of press release into English
  • Produced press packs
  • Speech writing for HRH Prince Michael of Kent
  • Decoration of venue
  • Set, stage and AV design and build
  • Name badges for staff
  • Registration for guests, press and VIPs
  • All logistics management
  • On site management
  • Media clipping
  • Post event evaluation and debrief

 

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